SMBs must adapt and evolve to survive, according to the latest Microsoft research
Many small and medium-sized businesses (SMBs) are grappling with rising costs, post-pandemic supply chain issues and increased cybersecurity threats. Digital technology is the key to unlocking your organization's full potential and meeting these challenges head-on. Read this blog for insight from Microsoft ANZ SMC lead, Harish Vellat, on 4 areas to focus your efforts.
Why is digital security important for SMBs?
Digital security is essential for SMBs, especially as 65% of Australian SMBs experienced a cybersecurity incident in 2021. The shift to hybrid working has increased the use of personal devices for work, making robust security measures vital. Cloud-based security solutions offer easier management and better protection for apps, devices, and data.
How can SMBs attract and retain talent?
To attract and retain talent, SMBs should empower employees with advanced tools and technology that support both traditional and remote work. Investing in digital skills training is also important, as 48% of Australian SMB employees were likely to consider changing jobs in 2022. Utilizing cloud technologies and no-code solutions can help fill resource gaps and enhance job satisfaction.
What role does cloud technology play in business growth?
Cloud technology is pivotal for SMB growth, enabling businesses to scale quickly and adopt new models. For instance, nearly 70% of SMBs prioritize business growth and profit margins. Tools like Microsoft Azure can streamline customer management and improve data analysis, helping businesses meet customer needs more efficiently.
SMBs must adapt and evolve to survive, according to the latest Microsoft research
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